Privacy policy

Last updated: January 21, 2026

Primal Drift (“Primal Drift,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide customers with a curated shopping experience. Primal Drift is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, retain, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understand this Privacy Policy and our practices regarding your personal information.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.

  • Financial information, including payment card information, financial account information, transaction details, form of payment, payment confirmations, and other payment-related details.

  • Account information, including your username, password, security information, preferences, and settings.

  • Transaction information, including products you view, add to your cart, purchase, return, exchange, or cancel, and your purchase history.

  • Communications, including information you provide when you contact us for customer support, inquiries, or other communications.

  • Device and technical information, including IP address, browser type, device identifiers, operating system, and network information.

  • Usage information, including how and when you interact with or navigate the Services.

  • Government-issued identification or age-verification data, where required by law, collected solely for the purpose of verifying your age and eligibility to purchase age-restricted products. This may include date of birth or verification results from third-party age-verification providers. We do not use this information for marketing purposes.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, contact us, or otherwise provide information through the Services;

  • Automatically, through your use of the Services, including through cookies, pixels, tags, and similar technologies;

  • From service providers, vendors, and contractors who collect or process information on our behalf;

  • From partners or third parties, where permitted by law.

How We Use Your Personal Information

Depending on how you interact with the Services, we may use your personal information for the following purposes:

Provide, Personalize, and Improve the Services

To operate and provide the Services, process payments, fulfill orders, manage accounts, arrange shipping and returns, send transactional communications, enable product reviews, remember preferences, and improve or customize your shopping experience.

Marketing and Advertising

To send marketing, promotional, or advertising communications via email, text message, or postal mail, and to display advertisements for products or services on our website or third-party platforms, including based on your interactions with the Services, where permitted by law.

Security and Fraud Prevention

To authenticate accounts, secure transactions, detect and prevent fraud or illegal activity, protect public safety, and safeguard the Services.

Communications

To provide customer support, respond to inquiries, and maintain our relationship with you.

Regulatory Compliance and Age Verification

To comply with applicable state and federal laws governing age-restricted products, including verifying that customers are 21 years of age or older and preventing access to the Services by individuals who are not legally eligible.

Legal and Compliance Obligations

To comply with applicable laws and regulations, respond to lawful requests from government authorities, participate in legal proceedings, enforce our terms and policies, and protect our rights, users, and business.

How We Disclose Personal Information

We may disclose personal information in the following circumstances, consistent with this Privacy Policy:

  • With Shopify and service providers who perform services on our behalf, such as payment processing, fulfillment, shipping, customer support, analytics, cloud storage, and IT services.

  • With business and marketing partners to provide marketing services and personalized advertising, in accordance with their own privacy policies and applicable law.

  • At your direction or with your consent, including to facilitate shipping, social media integrations, or other requested services.

  • With affiliates or within our corporate group, where applicable.

  • For regulatory, financial, and law enforcement compliance, including disclosures to government authorities, regulatory bodies, financial institutions, and law enforcement agencies as required to comply with Anti-Money Laundering (AML), Know Your Customer (KYC), tax, and other legal or regulatory obligations. This may include the filing of reports such as Suspicious Activity Reports (SARs), where required by law.

  • In connection with a business transaction, such as a merger, acquisition, reorganization, or bankruptcy.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve its services. Information submitted through the Services may be transmitted to Shopify and to third parties located in countries other than your country of residence.

We also use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing personal information for those purposes, including responding to requests to exercise applicable rights. 

Product Safety, Compliance, and Certificates of Analysis (COAs)

We collect and maintain records related to batch-specific Certificates of Analysis (COAs) for products offered through the Services to comply with product safety, labeling, and regulatory requirements. By using the Services, you acknowledge that certain transaction information may be associated with product batch and compliance records for purposes of quality assurance, recalls, regulatory reporting, and consumer safety.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms not operated or controlled by us. We are not responsible for the privacy or security practices of those third parties. We encourage you to review their privacy policies before providing any information.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. We do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.

Security and Retention of Your Information

We implement reasonable security measures to protect your personal information, but no method of transmission or storage is completely secure. How long we retain personal information depends on factors such as account maintenance, service provision, legal obligations, dispute resolution, and enforcement of agreements.

Certain information may be retained for longer periods where required to comply with legal, regulatory, tax, accounting, AML/KYC, or product safety obligations.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including:

  • Right to access or know

  • Right to delete

  • Right to correct

  • Right to data portability

  • Right to opt out of sale or sharing for targeted advertising

You may opt out at any time here.

You may exercise your rights through the Services or by contacting us using the information below. We may need to verify your identity before processing requests.

We do not discriminate against individuals for exercising their rights. You may designate an authorized agent to submit requests on your behalf where permitted by law.

International Transfers

Your personal information may be transferred to, stored, and processed in countries other than your country of residence. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, operations, or legal requirements. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: info@drinkprimaldrift.com
Address:
16432 Old Statesville Road
Huntersville, NC 28078
United States